Social media statistics

For context, as of July 2015, total worldwide population is 7.3 billion
The internet has 3.17 billion users
There are 2.3 billion active social media users
91% of retail brands use 2 or more social media channels
Internet users have an average of 5.54 social media accounts
Social media users have risen by 176 million in the last year
1 million new active mobile social users are added every day. That’s 12 each second
Facebook Messenger and Whatsapp handle 60 billion messages a day


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